URL of the static of static or not?

Database-driven Web site needs to be a static URL and SEO has always been the minimum requirement, can be regarded as a common-sense things. SEOer agreed that in recent years, URL question mark in the 2-3 band is not the problem, search engines can often included, especially the high weight of the domain name, more a few question marks is not the problem. But in any case in general or of the proposed static URL.

September, Google released a blog regulators to discuss the dynamic or static web site web site postings, but this is a subversion. In this message, Google is not recommended to clear the static and dynamic URL, but rather retain the kind of long, dynamic parameters with question marks URL. Blackboard and Chinese Google blog for webmasters have done a translation and reprint, we can see.

I can see from the message and look at the blog, many people really think that makes sense to prepare in accordance with the Google said so.

This is relatively rare, I am not the, Google to the SEO recommendations.

Google's post has a few key points.

First, Google is fully capable of crawling dynamic URLs, the number of question marks is not the problem. This is the basic.

Second, a more dynamic web site URL will help Google understand the meaning of the spider and the differential, because the parameters in the URL are indicative. For example, Google cited the examples:

www.rankfirst.com.au/article/bin/posting.foo?language=en&answer=4&sid=456789876&query=URL

Parameters in the URL will help Google understand the URL and Web content. For example, the parameters of language is followed by prompt language, answer is followed by article number, sid is certainly behind the session ID. Other commonly used, including color parameters followed by referring to the color, size of the parameter is followed by size. With the help of these parameters, Google page easier to understand.

But after a static Web site, the significance of these parameters is usually more obvious on the. For example, this URL:

www.rankfirst.com.au/seo/google/7/12/men/index.html

Could make Google do not know which is the product serial number, which is the size.

Third, static web site is easy and made a mistake, it has been worth more. For example, dynamic web site often to change the order of the parameters, has been in fact the same page, for example, is very likely that the two web sites is the same page:

www.rankfirst.com.au/posting/bin/abc.foo?language=en&answer=3

www.rankfirst.com.au/posting/bin/abc.foo?answer=3&language=en

Reservations dynamic Web site, Google is still relatively easy to understand that this is the same as the homepage. Through the static after the two web sites so Google is not easy to judge the same page, copy the contents of which could be:

www.rankfirst.com.au/seo/google/7/red/index.html

www.rankfirst.com.au/seo/yahoo/7/men/index.html

Another mistake is easy to session ID, can also be static and into the URL:

www.rankfirst.com.au/seo/bin/answer.foo/en/3/98971298178906/URL

This web site URL will have a large number of different, but in fact the same page.

Therefore, Google recommends against static and URL.

However, I recommend to the static of. The reasons are:

First of all, Google's proposal to their departure from Google, and no other search engine. Google crawling dynamic URLs no problem, does not mean that Yahoo, Baidu, Microsoft and so on no problem. Particularly the Chinese Web site, Google is not a boss.

Second, Google said the disadvantages of static, static desertification on the basis of assumptions is not correct. The problem is static and must be done correctly, the assumption would be wrong there is no reason. There are several of the static web site will also go into the session ID?

Third, Google's proposal is conducive to their own typical, rather than user-friendly. URL with question mark parameters may help Google understand the content, but obviously not conducive to the user in a charge under the general understanding of Web site structure and content. Take a look at these two web sites which is more clear and easier to read, more likely it is clicked?

www.rankfirst.com.au/product/bin/answer.foo?language=en&productID=3&sid=98971298178906&cat=6198&&query=URL

www.rankfirst.com.au / rankings / seo / yahoo / index.html

Obviously is the second.

And the dynamics of a long URL, is not conducive to memory, is not conducive to the e-mail, social websites of the local copy to others.

In short, while Google's proposal to retain such a clear dynamic Web site, I suggest to you the contrary, as far as possible of the static URL.