Sunday, February 22, 2009

SEO - benefits play a greater value-driven

For quite some time, Search engine optimisation in people's minds, is a kind of opportunistic technology. When along the way, we return to life itself. We found that the most fundamental purpose of Search engine optimisation is to address our survival and development issues. No longer merely an aspect of technology. A broader point, the use of SEO are for greater profit, SEO applications well, they can bring about many opportunities. Sometimes not too few opportunities, but too many opportunities, many let you no choice. Actually, this is a danger. Easily wasted time.

Originally Search engine optimisation is a very strange vocabulary, very few people know, many people are actually the first time I see the term, but is such a, you will forever remember it, because for a station run, SEO can be brought about by the flow. SEO in the implementation of the process, they also promote the site out. For a businessman speaking, SEO may be more promotional products and sales. To obtain greater profits. So in the search world, where there are profits, there have SEO.

Station once and a chat, he told me how he knows Search engine optimisation, and he started to do special ticket business, in the beginning, he is only in the space inside Baidu released a few ticket information, But soon, he will receive hundreds of calls. Feeling very excited, and later in the Baidu search inside "special ticket" was found in the search results inside the first piece of information is their own space Baidu information. You understand that this can bring more to their profits. Later, they found that their information gradually came in behind, and above him on the network can find their own information in the search engine results top-ranking method, which he later learned, this technology makes the search engine optimization, that is, we often say the SEO.

SEO professional have a good ability to find good projects, but also the administrator has the ability, Search engine optimisation to do the many, many operations, and a person's energy can no longer take care of so many tedious business, it has required assistant required Has customer service to help deal with some phone calls, as well as advice, the need for timely delivery and customer feedback and so on.

For the site, we first need to consider a new flow, the second is to retain old customers. It is also based on different business may be. Some businesses naturally high viscosity, such as friends. And some one-time or rarely return, such as disturbing the content of some websites. U.S. may be a last resort to go to View, Show, after the estimated no longer willing to go back. A one-time sale. Some websites may be 1,000 people there is not someone buy a product, while some businesses may be 10 people inside, there are three to buy.

In the beginning, in fact, our own business will be those who do not know what the circumstances are, however, the general adoption of 2,3 months of operation, we will be able to get a lot of valuable experience, and implementation of programs to improve.

In my opinion, Search engine optimisation for me is a tool to fully make good use of it, it as much as possible to maximize the potential for us to open up new lives, it brings us no hope. A more simple reason is that commercial vision + SEO, can integrate resources and create more value.

Monday, February 16, 2009

Fast SEO site planning portal

As a site plan, study a little SEO knowledge can put you in the planning Web site to Web site promotion and even when they targeted. Anyway, I should not think that when it concerns the promotion of SEO knowledge, some knowledge on the site when planning should take into account, then the site plan should be optimized and the related web site development proposals as part of specification documents by the procedures and design implementation, therefore, we should have knowledge of search engine optimisation preliminary understanding of what the content author has translated from a foreign site, I intend to issue in several parts, after all, our IT person's leisure time is too short, so I will be as soon as they are all comes.


Key words part

1. (title) Title keywords
Keywords are placed in this most important place. Title within a few words must be brief, a maximum of 6-7 words (Chinese, U.S., as appropriate, that is, more than 10 Chinese characters), Key words must depend on the former

Weight: +3

2. URL of Keywords
URL of the words also have a great help. If you do not have the page put words in other places, may wish to put their URL in the (Chinese web that was not appropriate, because we Chinese site URL are not included in the general Chinese words, I am referring to are against the Chinese Keywords Optimization)

Weight: +3






3. The entire page document Keywords
This is another very important factor Detect need you. Generally 3-7% is the best 1-2% on the small. If more than 10% on a little too dangerous, and may be search engines think is cheating, so be careful.

Weight: +3

4. Anchor of Keywords
Anchor the same page is important, especially InBoundLinks (chain-link - from other sites around the) language of the anchor. If coming from other sites containing links to the anchor of your words, which is equivalent to this website you voted in one ticket.

Weight: +3

5. The key word at the top of the page (can use H1, H2 bold)

This location is also very important, but I want to make sure your site does have language about what the words, or else will be considered in the cheating.

Weight: +3

6. The whole page content at the beginning of the main characters of the words
Although there is no anchor in this language, title, language is so important at the top, but you should also he taken into account. In addition, note that the "start page" does not mean that the first paragraph of this article, because if you try the form, then the main paragraphs of the language may be in the form of the second part.

Weight: +2

7. (alt) Of Keywords
Search spiders do not read the contents of picture, but will read the picture description language: (alt). If your page has images, they should use (Alt) Marked as picture to add the appropriate keywords.

Weight: +2

8.Meta of Keywords
Meta Keywords importance of becoming more and more lower, especially in the Medium google. But Yahoo and MSN still use them as reference. So if you want to optimize the time to consider Yahoo, MSN, then to fill in this part of things! In any case, coupled with these tags are no harm, provided you are not to increase.

Weight: +1

9. Keywords close degree
Key words used to measure the closest degree of relevance of the entire page Keywords Chengdu. For instance, you want to optimize the "dog food", then "dog" and "food" connected between the direct use of space is the best, not between other characters. So "dog food" is the best, if you put "dog" on the first paragraph, the "food" into the third paragraph, the search spiders will they still be included, but not above, the first effect. Keywords close degree is mainly used by more than two words, composed of words

Weight: +1

10. Keyword phrase
You can use components from multiple word keywords phrases such as "SEO services". Optimize the key word when you are very hot (referring to the many people in the optimisation of this) when this method is the best . You can find some close to the relevant keywords, and then mix them may be relatively new keywords phrase it to optimize the key word as the possible effect will be even better.

Weight: +1

11. Second Key words
Second Key words
Key words to do for the second optimisation is a good idea, however, because everyone in the optimization of the most popular keywords, then Page Setup for the more unfamiliar words on the cost of reduced competition.

Weight: +1

12. Keywords branch
Keywords branch
This is not a run on the English factor, because a subset of a word of English morphology and are similar to the original state. For example, your page has the words dog, then dog, dogs, doggy. Will be considered to be associated. But for other languages form a subset of keywords may be a far cry from the original state, such as Chinese, "Music, Rock and Roll Page" may be as a music site Keywords are important, but is completely different. Then you need to consider it relevant to Optimize Key words are best. (Examples may not be appropriate, we know what meaning can pyronaridine)

Weight: +1

13. Synonyms
Optimize keywords at the same time, preferably the synonyms of key words together to optimize the

Weight: +1

14. Error Keywords
Spelling mistakes are often what happens, if you are aware of this point, you may be popular keywords words may be misspelled words as their own. For example, (ie Christmas and Xmas), you can try to do for these Optimize, yes, this is indeed possible to bring you some traffic, but may be very bad impression to others, so you'd better not do this.





Weight: +0

15. Key Weakening
When you optimize a large number of words, when (in particular, are not related), will be impressed by the overall quality of key words which could lead to the role of the main keywords weakened.

Weights: -2

16. Garbage Keywords
If your keyword density is greater than 10%, will be considered as trash words, this may lead to punishment by the search engine.

Weight: -3


The article is mainly directed against the English site SEO, but I think that using these principles in any search engine help, and also can be used baidu. Because these principles are very basic principles, specific please everyone discretion.