Monday, January 12, 2009

Google official SEO Getting Started Guide 14

1, Google webmaster help group - if there are problems in our fling or feedback? Here let us know.

2, Google Webmaster Central blog - continuously updated by Google employees on how to improve your site's articles.

3, Google Webmaster Help Center - there are many issues of concern on the Web site in-depth documentation.

4, Google webmaster tools - Google with you to optimize the interaction between Web site.

5, Google webmaster guidelines - from Google relating to design, site content, technology and quality guidelines.

6, Google Analytis - found that users of resources, know what their visit and to improve the reference point.

7, Google Website Optimizer - in your test page in order to know what effective and what does not.

8, hire a SEO tips - If you do not have to fight alone, these tips can help you choose a SEO company.


If you consider hiring SEO, earlier one starts the better. You intend to re-designed Web site or launch a new Web site is the best time to hire. This way, you and your SEO can ensure that the entire design of the site to facilitate the work of search engines. However, good SEO can also help you improve the existing site.


While Search engine optimisation can provide customers with a valuable service, but there are also some unethical SEO extremely excessive use of marketing tools, and tried to secretly manipulate search engine results, to the detriment of the industry's reputation. If there is any way in violation of our guidelines, may lead to your site in Google in a negative adjustment of the display, or even your site from our index to delete.

Sunday, January 11, 2009

Google official SEO Getting Started Guide 13

If you through Google webmaster tools or other services to improve your site's crawling and indexing, you may have your site's traffic is very curious. Such as the Google Analytics website analysis program have a high insight. You can use it to:

1, was informed that the user how to arrive at your site, their browser on the site acts
2, found that the contents of your site's most popular
3, measurement you optimize the impact of the site (such as whether to change the site's title and description tags can be very good to improve traffic from search engines?)

Senior users, those who integrate your server log file analysis of data that can be provided more information, for example, the user is how to interact with your site content (for example, the search may be used to find your site additional words) .

Finally, Google also provides a Web site called Google optimizer tool allows you to carry out tests to discover what kind of page can be changed to produce the greatest conversion rate visit. And Google Analytics and Google webmaster tools joint use (you can view the video using Google Trifecta) is you start to improve your website is very powerful method.

*use all the tools mentioned above, get your search engine optimisation(seo) campaign to another level.

Saturday, January 10, 2009

Google official SEO Getting Started Guide 12

Mainstream search engines, including Google for webmasters to provide a lot of free tools. Google webmaster tools to help webmasters better control Google with their interactive Web site and from Google to obtain some information on their Web site useful information. Use the webmaster tools and site will not help you get preferential treatment, in any case, it can help you identify the problem, you can make your site in the search results in better performance. Through these services webmaster will be able to:

1, see the Google robot in your site where a crawl errors
2, upload an XML Sitemap file
3, analysis and to generate robots.txt file
4, has been to remove the Google robots crawling the web site
5, the definition of priority domains
6, identify title and description tags on the issue of yuan
7, understanding arrived at by searching your favorite search site
8, on how the Google robot to crawl your site there is a snapshot
9, to remove you do not want to appear in Google search results in the web link
10, access to quality guidelines for notification and request a re-examination of site

Yahoo (Yahoo! Site Explorer) and Microsoft (Live Search Webmaster Tools) also offers free webmaster tools.

Friday, January 9, 2009

Google official SEO Getting Started Guide 11

When people search engines or through other means found your site and link to it, the chain link to your site will also gradually increase, Google will understand you want others to know that you site the results of that hard work. Effective promotion of new content on the site can better guide the same as those who are interested to discover them. Of course, you certainly found this guide on optimizing the key points involved, but if you use the transition but it may matter most certainly return, weakening the credibility of your site.

The promotion of actual combat experience site

1, for the new content and services to write blog - in your own Web site set up a blog can let you know that the user base what you add new things. Other concerns, or subscribe to your RSS seed site's webmaster is also very easy to maintain sustained attention.

2, do not forget line promotion - to spend more energy on-line under the promotion of your company or Web site is worthwhile. For example, if you have a commercial site to ensure that you put the address bar in your business cards, letterhead, posters and other places, you can also e-mail sent to your customers about your company's Web site of new content newsletter.

3, understand the social media sites - those based on user interaction and sharing of Web site can easily be of interest to a user group and relevant content to match. But you should avoid:
• trying to promote all the new content is very small; should choose who is large enough and interesting entries.
• If the content is being artificially extended to the front, you left your site bogged down further.

4, to add your company to Google's Local Business Center - If you operate a localization company, its information can be added to the Google Local Business Center to help you search on Google maps and more local users. Webmaster Help Center on the local commercial promotion for more information.

5, extended to those and your Web site related to the community - the opportunity is there and your site is similar to the theme of the site. Opening up and communication between these sites is most helpful. In your community can be a hot topic for your site's content to add or create a good community resources. Just want to avoid:
• to refuse information to the way around and you have related to the theme of the website links to the request issued.
• through the purchase of links from other sites to get a higher Pagerank.

Thursday, January 8, 2009

Google official SEO Getting Started Guide 10

As a link "rel" attribute value to add "nofollow" can tell Google your site does not allow certain links to be tracked or share your credibility. Not the practice of tracking a link in the link anchor tag add rel = "nofollow".


When you link to a page, if you do not trust it or do not want to share your credibility when you can try the nofollow.

And under what circumstances nofollow is it useful? If you have a permit public comment on the blog, commenting on some of the links if you feel uncomfortable when the audit, then it is likely they will share your site's reputation has been. Blog comments area is the most prone to comment spam place. To stop the spam on the link will allow you from hard-earned reputation of being carved up these garbage sites. Many blog software packages are automatically added to comment on nofollow, but those who do not have integrated Web site that features can manually edit it. Of course this proposal to your site allows users to submit content to other regional apply, for example, this message, forums, me, reference list and so on. If you have already added a third-party verification of some of the links (for example, a comment is trusted you), there will be no need to add the nofollow; of course, if you point to the Google is considered the link garbage station is likely to affect your site their reputation. The Webmaster Help Center has more information about the tips to prevent comment spam, like the use of authentication codes and opening comments audit.

SEO Melbourne

Wednesday, January 7, 2009

Google official SEO Getting Started Guide 9

A robots.txt file search engine can tell you which parts of the site allows it to crawl. This document is not to be named Dan into "robots.txt", will have on your site's root directory.


Our website robots.txt file path.



All follow the rules of search engine reptiles (in accordance with the instructions as a wildcard *) should not enter and crawl / images / or any / search at the beginning of the url's content.

Perhaps you do not want to see some of your website pages crawled, as if they appear in search results to the user may not matter much. If you want to prevent search engines from crawling your web page, Google Web site management staff have a good use of robots.txt generator to help you create the document. In addition, if you want to sub-domain, some content will not be admitted to climb, you need to sub-domain directory and then create a new robots.txt file. You can also in our webmaster help center to get more information on the robots.txt.

There are also other, more convenient way to prevent your content appears in search results, for example in the robots meta tag add "NOINDEX", using htaccess to some directory encryption or use Google webmaster tools to remove some have been indexed content. Google engineer Matt Cutts a video to help in a rough introduction to rule out the principle of the various URL Notes

source by SEO MElbourne

Google official SEO Getting Started Guide 9

A robots.txt file search engine can tell you which parts of the site allows it to crawl. This document is not to be named Dan into "robots.txt", will have on your site's root directory.


Our website robots.txt file path.



All follow the rules of search engine reptiles (in accordance with the instructions as a wildcard *) should not enter and crawl / images / or any / search at the beginning of the url's content.

Perhaps you do not want to see some of your website pages crawled, as if they appear in search results to the user may not matter much. If you want to prevent search engines from crawling your web page, Google Web site management staff have a good use of robots.txt generator to help you create the document. In addition, if you want to sub-domain, some content will not be admitted to climb, you need to sub-domain directory and then create a new robots.txt file. You can also in our webmaster help center to get more information on the robots.txt.

There are also other, more convenient way to prevent your content appears in search results, for example in the robots meta tag add "NOINDEX", using htaccess to some directory encryption or use Google webmaster tools to remove some have been indexed content. Google engineer Matt Cutts a video to help in a rough introduction to rule out the principle of the various URL Notes

source by SEO MElbourne

Tuesday, January 6, 2009

Google official SEO Getting Started Guide 8

Picture as you web site is very intuitive parts, but you still can optimize them. All the pictures you can have a very direct file name and an "alt" attribute, which you can use to be made good.

If your picture for some reason can not be displayed, "alt" attribute allows you to add it as an alternative text.


In this picture we have the "alt" attribute gives a concise but accurate description.

Why does the use of the property? If your users to browse the site you are using does not support the picture of the equipment, or some other technology, such as screen readers, "alt" attribute at this time on useful, it can be for your picture may be some information.


For some reason we have this picture would not show up, but at least show the alternative text.


The use of "alt" attribute is another reason why you put pictures as links, pictures of the alternative text will be treated as a link anchor text processing. However, when a text link can do the same function, we do not recommend for your web site navigation links using too many pictures. Finally, you can try to optimize the image file name and an alternative text, making like Google Image Search This search service can more easily understand your picture.

Optimization of actual combat experience picture

1, for the image file name and substitute the text of the use of simple but very descriptive text - just like the other page optimization goals, the file name and alternative text in the short time scouring the best. Only need to avoid:
• Use as "image1.jpg", "pic.gif", "1.jpg" this kind of automatically generated file names. (Some containing thousands of images of the site may consider the use of such named.)
• to write an extremely long file name.
• alternative text in a large number of put a bunch of keywords or directly copy and paste an entire sentence.

2, the picture as a link to add alternative text for them - if you decided to link a picture as an alternative text so that Google can easily understand what you would point to the page content. Try to imagine a similar text in your link anchor text of the scenarios will understand. However, the following circumstances you may need to avoid:
• alternative text to write too long, so to be regarded as garbage.
• for your entire site navigation performance using images.

3, for the picture of specialized division of a storage directory - to abandon those who cross the entire domain name directory or subdirectory to store the picture the way, consider making a single directory to store them (for example brandonsbaseballcards.com / images /). This is you picture the path of simplification.

4, which have been commonly used to support the file format - the majority of browsers support JEPG, GIF, PNG and BMP format images. Allows you to file extensions and the picture format match is very important.

SEO Melbourne

Google official SEO Getting Started Guide 8

Picture as you web site is very intuitive parts, but you still can optimize them. All the pictures you can have a very direct file name and an "alt" attribute, which you can use to be made good.

If your picture for some reason can not be displayed, "alt" attribute allows you to add it as an alternative text.


In this picture we have the "alt" attribute gives a concise but accurate description.

Why does the use of the property? If your users to browse the site you are using does not support the picture of the equipment, or some other technology, such as screen readers, "alt" attribute at this time on useful, it can be for your picture may be some information.


For some reason we have this picture would not show up, but at least show the alternative text.


The use of "alt" attribute is another reason why you put pictures as links, pictures of the alternative text will be treated as a link anchor text processing. However, when a text link can do the same function, we do not recommend for your web site navigation links using too many pictures. Finally, you can try to optimize the image file name and an alternative text, making like Google Image Search This search service can more easily understand your picture.

Optimization of actual combat experience picture

1, for the image file name and substitute the text of the use of simple but very descriptive text - just like the other page optimization goals, the file name and alternative text in the short time scouring the best. Only need to avoid:
• Use as "image1.jpg", "pic.gif", "1.jpg" this kind of automatically generated file names. (Some containing thousands of images of the site may consider the use of such named.)
• to write an extremely long file name.
• alternative text in a large number of put a bunch of keywords or directly copy and paste an entire sentence.

2, the picture as a link to add alternative text for them - if you decided to link a picture as an alternative text so that Google can easily understand what you would point to the page content. Try to imagine a similar text in your link anchor text of the scenarios will understand. However, the following circumstances you may need to avoid:
• alternative text to write too long, so to be regarded as garbage.
• for your entire site navigation performance using images.

3, for the picture of specialized division of a storage directory - to abandon those who cross the entire domain name directory or subdirectory to store the picture the way, consider making a single directory to store them (for example brandonsbaseballcards.com / images /). This is you picture the path of simplification.

4, which have been commonly used to support the file format - the majority of browsers support JEPG, GIF, PNG and BMP format images. Allows you to file extensions and the picture format match is very important.

SEO Melbourne

Monday, January 5, 2009

Google official SEO Getting Started Guide 7

Heading tags for users can be a good show the contents of the structure of a page. (Do not be the HEAD with HTML tags or HTTP head confusion. This article will also be translated in English only Heading, in order to avoid all misunderstanding, Translator's Note.) They are the size of six different characters Heading Tags, from the H1 to H6, text from a small change, while also reducing weight.



On a web page contains a new article, we will be able to name the site on H1 tab, and the theme of the article, the name is on the H2 tab.


Heading label because the usefulness of the most typical is that it gives a page, some text has become larger than the number of plain text, users can intuitively aware of some of these elements is more important, is also very easy to understand in these Heading the content of the text below the nature and types. Heading a number of different sizes is aimed at the content for you to create a sense of structure at different levels so that users can more easily browse the contents of your documents.

Heading Tags Optimization of actual combat experience

1, try to imagine what you are writing an outline - for some specific content to add labels like Heading for a great page written outline some of the main points or sub-point of view that need to add some of the ideas, the Heading label use is very suitable way. Just want to avoid:
• Heading tags placed in some of the definition of content and structure of the text without any help.
• When using and (similar Heading tags, but the main text for the general's something in the CSS style of the text can be bold, Translator's Note.) Better when they indulge in the use of Heading tags.
• arbitrarily placed labels of different sizes Heading to the neglect of the content of logic.

2, it is necessary to moderate the use of Heading tags - in a meaningful way only when the use of Heading tags. If a page there are too many Heading tags, the customer a whole it is very difficult to grasp its contents, making it difficult to distinguish between where the beginning, Where is the end. So to avoid:
• Heading across the entire page.
• the page, all the text on the Heading tab.
• In order to text style (size, thickness) Heading to use labels, but did not realize the nature of Heading tags to show the contents of the structure.
Tags - google, seo, search engine optimization, seo tutorials, seo guide, google optimization

Sunday, January 4, 2009

Google official SEO Getting Started Guide 6

Anchor text (link text) is a click on the text, users can click on it once was taken to another Web site, which was placed in the anchor tag years.


The anchor text of accurate description of an article page of our content.


This text to tell Google you want to link the content of the page. In your links on the page may be link stations (point to other pages of your site) may also be external links (point to the content of other sites). In any case, the anchor text of the use of better, easier navigation users, Google knife easier to understand you will point to the page content.

Link text on the actual combat experience


1, choose descriptive words - your choice for the link anchor text should provide at least those who point to the basic information page. Only need to avoid:
• write a number of very common anchor text, for example, "page", "article" or "click here."
• do not use some of the theme tune or with the absence of any link point to the page text.
• use of a large number of direct links as anchor text. (Although such use is lawful, for example, or to reference in order to promote a new web site)

2, anchor text to try to be brief - often using some word or phrase to achieve short but descriptive anchor text. Just want to avoid:
Anchor text is too long to write, for example, with a long sentence or even a paragraph.

3, regulate your links so that they can be very easy to identify - to let users easily put anchor text and plain text to distinguish. If users ignore those links or just accidental clicks to them, not much has become meaningless. Despite this, you may still have to pay attention to avoid:
• using CSS style or text to let you link looks the same as ordinary text.

4, for the stations must also consider the use of anchor text links - you may often only consider those links to external Web sites, but in those links in the station's anchor text can take the time to help users more convenient and Google to navigate your site. Similarly the need to avoid:
• devoted to the search engine in the anchor text of a pile of words or use a long word.
• the creation of some of those who visit your Web site that helps users do not have the link.

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