Google Search Engine Optimisation

The best way to take comprehensive benefit How to Capitalize onMethods through which you can make best Take comprehensive help of Website Optimization with Good SEO.

Website optimisation is of significance if you are to attain a good listing position for your site on Google and any of the other search engines. SEO, or search engine optimisation, is science and art combined,

ON-PAGE Search Engine Optimisation

On-page search engine optimisation concerns aspects of of SEO such as the right use of Meta tags, keywords and contextually relevant vocabulary. Let's have a brief look at everyone of them}, and they can help us to keep Google happy. We will use Google as being symbolic of all search engines, since they have commandeered almost 80% of the search engine sphere.

The Keyword:

Your web page is depicted by these. All the pages on your website should place the emphasis on a singular keyword that is connected the premise of the total site. For example, For this article let us suppose that we are dealing with a website about cats. I could say dogs, but cats are less demanding of my concentration, and hence I can with ease concentrate on this commentary.

On your website there will be many pages each paying attention to a unique topic about cats. Let's say one is cat collars. That page should be optimized for the keyword 'cat collars' and nothing else. A keyword canhave just one word or a phrase. It should not be used liberally, but added in several components of your page, such as those listed below:

Title Tag:

The Title tag appears in the 'Head' section of your web page HTML Your Title tag should be alike to <>Functional Cat Collars < /title >. The title tag must have the keyword for your page, but not just BE the keyword. This word is not noticed by human beings, just robots, and it’s only role is that of being the title of the page when it is listed.

Description Meta Tag:

The Meta tag aspect can be noticed in the ”Head” section of the website. For our keyword, it should beentered in this like this:

Keyword Meta Tag:

These tags have limited use, but A few secondary search engines use it, and it may come into use sometimes. Add this just below the Description tag. Example:


These are the only Meta tags you will need - the others are extra and you can survive suitablyl without them.

H Tags:

The subsequent on-page SEO you should know about is the site optimisation presented by the 'H' heading tags. Continuously use H1 and H2 heading tags on your web pages. Google gives more substance to words contained by H1 tags than in H2 tags, and to those contained in H2 tags rather than untagged ones.

You should hence put the heading of your web page in H1 tags. For example:

Functional Cat Collars

would be the title of your entire page. Sub headings could be

Belled Cat collars and Tagged Cat Collars.
Your keywords will be will set apart the subject of that page from other pages, and taking into account all the feature of keywords, anybody on the lookout for data on, for example. 'Tagged cat collars' will have a greater chance of discovering your page.

LSI:

LSI is short for Latent Semantic Indexing, a statistical analysis method utilized by Google's analytical algorithm that decides the importance of your web page when that specific search term is in use. It looks at the vocabulary included in the contents of the page to determine its subject, and thus you should employ language that is of significance to the keyword for your page.

As an example, you should use many terms for cat, such as feline, kitten, tabby and so on. Consider the keyword 'locks'. Does it mean hair, canal locks or those that need keys? Only the text used on your page will enable robots are looking at text strings to determine that. Software reads pages in a different fashion, so you have to assist it conclude what your page is about by searching for keyword related words.

The SEO techniques are countless|SEO systems abound in the software field|There are quite a few more on-page SEO techniques that can be used}, but you should rely the few useful ones. However, you can also take full advantage ofyour website optimization by using off-page techniques, for example look at the following ones.

OFF-PAGE Search Engine Optimisation

Google gives great importance on corresponding website links, taking the view that if other web pages are have links with yours, then your pages must be very applicable to the keyword given. The Leading off-page process hence is to find links to your page from other web pages. There are a lot ways of doing this, for example:

Mutual links: You exchange links with each other. This is valuable only if the keyword of the other page relates to your keyword. Keep in mind that we are dealing with web pages here, not domains or websites, because Google lists single pages of a site, not the complete site.

One-Way Links: these are the best, where a different web page gives a link to yours, but does not get a link on your page. Such links are given the highest weighting by Google.

Link Farms: These are where you get several of links from pages which have dissimilar themes. Do not go near these since Google will give you no special advantages, but will penalize you by giving you no listings.

Directory Links: You can purchase links from website directories connecting to your home page, or maybe get free ones. Goggle dotes on these. Even greater are links from your own articles on article directories. Google offers a very high weighting to such links, so start composing articles on your keyword, and include a link to your web page in the website you are allowed to publish in, at the end of your article.

If you carry out any website search engine optimisation on your web pages, then these are the prime SEO methods. It is easy to get a better listing with these minimal steps,far better than those that do not, and in some cases even a first page listing depending on the written text of your web page.

what should be considered to master SEO analysis

1, site navigation and links to whether or not to use Html way.
Of whether or not a static URL. Key words optimization is in place, including the title of the writing, set up keywords, keyword density control. Site structure is reasonable, whether there is a simple SEO techniques.

2, how long the general search engine is updated, SEO How long will it take effect?
Basic search engine website database is updated every day, every 23 days for each keyword will be ranked first. Under normal circumstances, for a specific keyword, the search results will not suddenly find a huge change. We rarely see the results of a keyword search are the top 10 suddenly replaced by the other, unless the search engine algorithm to modify. But for a specific site, or down if the right to be punished, you may place a dramatic change overnight. The effect of Search engine optimisation, we usually say 3-6 months, but varies according to specific circumstances.

3, the domain name you impact on SEO?
We believe that the schools (. Edu) and government departments (. Gov) site as well as the corresponding domain will be relatively high weight. After many other little difference between the domain name, but for the mature site, the impact does not exist. Domain name contains words of the ranking to help, such as: www.seo.com in SEO.

4, Baidu (Google) Why do not my site included?
In general, the contents of the site is non-violation will be included. Indexed sites often do not have a problem, such as site-wide acquisition, SEO and other cheating. If your site is not included, you can find the reasons for the adoption of the log.

5, Do you think SEO is the most important?
The development of search engines should be more biased in favor of the relevance of content, professional assessment and judgments. So, my point is, SEO is done Keywords analysis, keyword positioning, editing and deployment of Web content.

6, What's the fastest way to improve my ranking?
Cheating can be used one time the rapid increase in ranks. But I do not recommend cheating, because: cheating lead to the possibility of being very large, such a great cost. Cheating led to the development of the entire SEO industry malignant, users will deteriorate because the search experience on the SEO industry and aversion.

7, why the sudden change included less?
If this is so sudden, under normal circumstances, will resume a few days. However, if your site is collected, it may be repetitive to delete the contents of the search engine.

8, to join the League of Baidu and Google site, there are helpful?
Some help, especially the small station, the new station. But I do not think Google alliance to join the site and included in Baidu's ranking would have a negative impact.

9, I have multiple domain names, how to do the best SEO?
The other domain names are forwarded to the main domain name. Many people have different domain names resolve to the same site, this is a result of the domain name other domain name owners do not play any role, but may lead to negative effects, such as: Let the search engine in the end not distinguish which one is the main domain name .

10, how do you think the prospects for SEO?
SEO is the future of network marketing the most important part, I am very optimistic about the prospects for the industry. The present circumstances, large-scale sites such as B2B industry websites, B2C e-commerce site SEO relatively strong demand. Compared with the enterprise web site, large site SEO a higher return on investment.

11, to learn what SEO should grasp the technology? Novice how to start?
Simple code can be read on the can do the basic SEO. In general we recommend that new procedures for the use of open source web site, own a few stations, learning the basic SEO practices such as: Key words positioning, keyword analysis, writing labels and so on. Site down for three months to observe their performance in search engines, experience problems, the basic SEO can grasp the fifth.

7 Method of SEO Website

Web site to enhance the weight of the seven methods of SEO

I. What is the weight of the site

The weight of that site in the importance of SEO, authoritative. SEO for a website as a treatment.

1. The right to re-ranking does not mean

2. The right to place emphasis on a very large impact

3. The weight of the entire station is conducive to the improvement of the position within the page

Second, the weight of the impact of site factors

1. Web site of the time there

Indexed search site from the beginning of each day there are the accumulation of value.

2. Domain Name

(1) gov edu domain suffix

(2) time domain

Relatively small factor in the domain name, because the site is virtually no consideration. And the existence of time domain approach does not change.

3. Web site content

Source (1) original

Language ability: the personal ability of the most important station, on-line has never been the

Source (2) the user to create

The characteristics of the so-called Web2.0 sites, through the user to obtain the original content.

Source (3) is reproduced

The amount can be reproduced, but the content will be reproduced in copyright and licensing issues encountered, along with the continuous development of the site, will be reproduced more and more restrictions.

Reproduced too much will reduce the weight of a website.

Source (4) adapted

Pseudo-original or adaptation? This is a problem.

Large site is also adapted, but they are not in the production of the so-called pseudo-original.

Search engine can identify the pseudo-original?

Source (5) scanning

Taken by many individuals head method; scan

Copyright issues: site no small justification you, the website was a big come.

Search engine is designed to search in order to provide the most accurate high-quality content, which is a search engine in a competitive market by the strong won the most important technical means, so the contents of web site optimization optimization, is to make its own web site valuable content, at least the search engine should be allowed to think so

4. Site Stability

Could not open a regular web site, in the eyes of search engines will not be a good site. Or even open the site speed is a major problem.

5. Web site activity

One of the sites are not updated frequently, will lose their activity. In particular, to a large number of articles mainly for the "personal website" If you stop the update, will gradually reduce the weight. So now head to do more hard work of individuals can not do a good job in six months regardless of a release, otherwise the flow will gradually lower

Enterprises station? Station most of the enterprises do not generally have the ability to update, but the company points higher than the top of the search because the search engine companies can be identified station.

6. The integrity of site

In addition to PR than the value of Google, there is a credibility index. That is, a number of high-quality Web site through the analysis, given a "good faith" should have a number of indicators site, and use these indicators to analyze the integrity of a web site.

These indicators What credibility?

Contact details, whether there is any copyright statement, the company phone, fax, address, and so true.

7. Websites

Web site links and content optimization is the most important work, no matter how the search engine algorithm changes, and even a day, a change, but links and content is always the most important.

Not link the value of IP, but the transmission weight. Search engine, a link to your Web site, it is equivalent to a vote in favor of you.

Links to related terms:

High-quality links, Links, single link, the number of links, related links, and extensive links, internal links, buying links, spam link, link stability, bad links, anchor text

URL of the static of static or not?

Database-driven Web site needs to be a static URL and SEO has always been the minimum requirement, can be regarded as a common-sense things. SEOer agreed that in recent years, URL question mark in the 2-3 band is not the problem, search engines can often included, especially the high weight of the domain name, more a few question marks is not the problem. But in any case in general or of the proposed static URL.

September, Google released a blog regulators to discuss the dynamic or static web site web site postings, but this is a subversion. In this message, Google is not recommended to clear the static and dynamic URL, but rather retain the kind of long, dynamic parameters with question marks URL. Blackboard and Chinese Google blog for webmasters have done a translation and reprint, we can see.

I can see from the message and look at the blog, many people really think that makes sense to prepare in accordance with the Google said so.

This is relatively rare, I am not the, Google to the SEO recommendations.

Google's post has a few key points.

First, Google is fully capable of crawling dynamic URLs, the number of question marks is not the problem. This is the basic.

Second, a more dynamic web site URL will help Google understand the meaning of the spider and the differential, because the parameters in the URL are indicative. For example, Google cited the examples:

www.rankfirst.com.au/article/bin/posting.foo?language=en&answer=4&sid=456789876&query=URL

Parameters in the URL will help Google understand the URL and Web content. For example, the parameters of language is followed by prompt language, answer is followed by article number, sid is certainly behind the session ID. Other commonly used, including color parameters followed by referring to the color, size of the parameter is followed by size. With the help of these parameters, Google page easier to understand.

But after a static Web site, the significance of these parameters is usually more obvious on the. For example, this URL:

www.rankfirst.com.au/seo/google/7/12/men/index.html

Could make Google do not know which is the product serial number, which is the size.

Third, static web site is easy and made a mistake, it has been worth more. For example, dynamic web site often to change the order of the parameters, has been in fact the same page, for example, is very likely that the two web sites is the same page:

www.rankfirst.com.au/posting/bin/abc.foo?language=en&answer=3

www.rankfirst.com.au/posting/bin/abc.foo?answer=3&language=en

Reservations dynamic Web site, Google is still relatively easy to understand that this is the same as the homepage. Through the static after the two web sites so Google is not easy to judge the same page, copy the contents of which could be:

www.rankfirst.com.au/seo/google/7/red/index.html

www.rankfirst.com.au/seo/yahoo/7/men/index.html

Another mistake is easy to session ID, can also be static and into the URL:

www.rankfirst.com.au/seo/bin/answer.foo/en/3/98971298178906/URL

This web site URL will have a large number of different, but in fact the same page.

Therefore, Google recommends against static and URL.

However, I recommend to the static of. The reasons are:

First of all, Google's proposal to their departure from Google, and no other search engine. Google crawling dynamic URLs no problem, does not mean that Yahoo, Baidu, Microsoft and so on no problem. Particularly the Chinese Web site, Google is not a boss.

Second, Google said the disadvantages of static, static desertification on the basis of assumptions is not correct. The problem is static and must be done correctly, the assumption would be wrong there is no reason. There are several of the static web site will also go into the session ID?

Third, Google's proposal is conducive to their own typical, rather than user-friendly. URL with question mark parameters may help Google understand the content, but obviously not conducive to the user in a charge under the general understanding of Web site structure and content. Take a look at these two web sites which is more clear and easier to read, more likely it is clicked?

www.rankfirst.com.au/product/bin/answer.foo?language=en&productID=3&sid=98971298178906&cat=6198&&query=URL

www.rankfirst.com.au / rankings / seo / yahoo / index.html

Obviously is the second.

And the dynamics of a long URL, is not conducive to memory, is not conducive to the e-mail, social websites of the local copy to others.

In short, while Google's proposal to retain such a clear dynamic Web site, I suggest to you the contrary, as far as possible of the static URL.

when to start SEO is the most appropriate

search engine optimisation professional have a lot of trust such an experience, about 90% of customers when the first consultation will always be said: What is my domain name, can you help me facie Why can not we search the web site, if you need to optimize how long? How much is the cost of some of the problems ... and so on ...

In fact, the face of these customers would like to say is first of all, do not watch him on the Web site can determine he has committed a grave mistake, Why? Why these customers think of this when optimizing your site, why do we not yet designed site before looking for SEO Optimize well? In particular, the site www.leimengmo51.cn customers find when my site has the right to drop down very much, the website could not find a home.

In fact, this approach does not help, and a lot of Web site operators are running on the site some time later, found that there was no flow or performance will be thought of promotion, will take into account the SEO or other promotional methods, very few have in the early days of web design thought that the SEO optimisation or network marketing as a design idea, to guide the site design.

U.S. often see shopping category website, most of the shopping cart system search engine friendly and very poor, in particular, reflect the URL design, basically a dynamic URL, although the Su-search engines crawl the ability to continuously improve, But in any case are not such as static, and if the weight of the site is low, most likely site of these products simply can not record, but if there is in the planning stage site SEO professionals involved in this problem easily resolved, every SEO staff will always remind the designer's attention to this point, if another good web site design optimization, it is necessary to re-program, so the price will be much higher.

If we can not on the website design, content not yet started writing when looking for Search engine optimization professionals to participate in, and the whole SEO spent time, energy, money can save a lot of efficiency will be high, and even can be said to be a multiplier of effect.

SEO the most critical things are execution

search engine optimisation a lot of people feel that it is more difficult for the technology, including the same way I think, and one system in 2008, after training, I summed up most of my experience: SEO the most important things are "execution"

First of all, I added a reference to cow Network Marketing training (training costs are also very expensive), 70 percent are online marketing content, 30% are network promotion of technology, can be interpreted as a SEO, on the later regret, and everyone here Do not get me wrong, that they are training well, technology can not, I want to say yes, I go to learn, network, I have read are also studying that can be said to be mastered, but one of the most critical things not to enforce it, did not insist.

Secondly, as China's first network marketing people, "Wang Tong", I also want to enroll in his training, but I saw him all the blog content, but also from a number of training prior to take part in the study brought a friend there outline, one look, these elements can have access to network resources, simply does not need to spend money.

This is not not go training institutions to promote, if it is a job want to engage in SEO novice can go to training institutions, training institutions have a comprehensive set of system study with easy to use, but if it is to make money through search engine optimisation , a monthly income of over ten thousand, training institutions is to train you to not only to enforce it, here my example, I have a friend, website (http://www. gameloog.com /) their very hard to manage the site, not through ads, but all of the company's income to own this site.

Also, now the financial crisis, the network to promote small and medium enterprises in the home is more important, are more concerned that a piece of the network, because it is a piece of the cost is the lowest, the effect is significant, at the last meeting, open class The number of people attending has 600 people, assuming that 50 percent turnover rate. Multiplied by 300 (tuition) = 7 median income, so that a piece of the market now are very large, I hope seo pro were making money.

SEO - benefits play a greater value-driven

For quite some time, Search engine optimisation in people's minds, is a kind of opportunistic technology. When along the way, we return to life itself. We found that the most fundamental purpose of Search engine optimisation is to address our survival and development issues. No longer merely an aspect of technology. A broader point, the use of SEO are for greater profit, SEO applications well, they can bring about many opportunities. Sometimes not too few opportunities, but too many opportunities, many let you no choice. Actually, this is a danger. Easily wasted time.

Originally Search engine optimisation is a very strange vocabulary, very few people know, many people are actually the first time I see the term, but is such a, you will forever remember it, because for a station run, SEO can be brought about by the flow. SEO in the implementation of the process, they also promote the site out. For a businessman speaking, SEO may be more promotional products and sales. To obtain greater profits. So in the search world, where there are profits, there have SEO.

Station once and a chat, he told me how he knows Search engine optimisation, and he started to do special ticket business, in the beginning, he is only in the space inside Baidu released a few ticket information, But soon, he will receive hundreds of calls. Feeling very excited, and later in the Baidu search inside "special ticket" was found in the search results inside the first piece of information is their own space Baidu information. You understand that this can bring more to their profits. Later, they found that their information gradually came in behind, and above him on the network can find their own information in the search engine results top-ranking method, which he later learned, this technology makes the search engine optimization, that is, we often say the SEO.

SEO professional have a good ability to find good projects, but also the administrator has the ability, Search engine optimisation to do the many, many operations, and a person's energy can no longer take care of so many tedious business, it has required assistant required Has customer service to help deal with some phone calls, as well as advice, the need for timely delivery and customer feedback and so on.

For the site, we first need to consider a new flow, the second is to retain old customers. It is also based on different business may be. Some businesses naturally high viscosity, such as friends. And some one-time or rarely return, such as disturbing the content of some websites. U.S. may be a last resort to go to View, Show, after the estimated no longer willing to go back. A one-time sale. Some websites may be 1,000 people there is not someone buy a product, while some businesses may be 10 people inside, there are three to buy.

In the beginning, in fact, our own business will be those who do not know what the circumstances are, however, the general adoption of 2,3 months of operation, we will be able to get a lot of valuable experience, and implementation of programs to improve.

In my opinion, Search engine optimisation for me is a tool to fully make good use of it, it as much as possible to maximize the potential for us to open up new lives, it brings us no hope. A more simple reason is that commercial vision + SEO, can integrate resources and create more value.

Fast SEO site planning portal

As a site plan, study a little SEO knowledge can put you in the planning Web site to Web site promotion and even when they targeted. Anyway, I should not think that when it concerns the promotion of SEO knowledge, some knowledge on the site when planning should take into account, then the site plan should be optimized and the related web site development proposals as part of specification documents by the procedures and design implementation, therefore, we should have knowledge of search engine optimisation preliminary understanding of what the content author has translated from a foreign site, I intend to issue in several parts, after all, our IT person's leisure time is too short, so I will be as soon as they are all comes.


Key words part

1. (title) Title keywords
Keywords are placed in this most important place. Title within a few words must be brief, a maximum of 6-7 words (Chinese, U.S., as appropriate, that is, more than 10 Chinese characters), Key words must depend on the former

Weight: +3

2. URL of Keywords
URL of the words also have a great help. If you do not have the page put words in other places, may wish to put their URL in the (Chinese web that was not appropriate, because we Chinese site URL are not included in the general Chinese words, I am referring to are against the Chinese Keywords Optimization)

Weight: +3






3. The entire page document Keywords
This is another very important factor Detect need you. Generally 3-7% is the best 1-2% on the small. If more than 10% on a little too dangerous, and may be search engines think is cheating, so be careful.

Weight: +3

4. Anchor of Keywords
Anchor the same page is important, especially InBoundLinks (chain-link - from other sites around the) language of the anchor. If coming from other sites containing links to the anchor of your words, which is equivalent to this website you voted in one ticket.

Weight: +3

5. The key word at the top of the page (can use H1, H2 bold)

This location is also very important, but I want to make sure your site does have language about what the words, or else will be considered in the cheating.

Weight: +3

6. The whole page content at the beginning of the main characters of the words
Although there is no anchor in this language, title, language is so important at the top, but you should also he taken into account. In addition, note that the "start page" does not mean that the first paragraph of this article, because if you try the form, then the main paragraphs of the language may be in the form of the second part.

Weight: +2

7. (alt) Of Keywords
Search spiders do not read the contents of picture, but will read the picture description language: (alt). If your page has images, they should use (Alt) Marked as picture to add the appropriate keywords.

Weight: +2

8.Meta of Keywords
Meta Keywords importance of becoming more and more lower, especially in the Medium google. But Yahoo and MSN still use them as reference. So if you want to optimize the time to consider Yahoo, MSN, then to fill in this part of things! In any case, coupled with these tags are no harm, provided you are not to increase.

Weight: +1

9. Keywords close degree
Key words used to measure the closest degree of relevance of the entire page Keywords Chengdu. For instance, you want to optimize the "dog food", then "dog" and "food" connected between the direct use of space is the best, not between other characters. So "dog food" is the best, if you put "dog" on the first paragraph, the "food" into the third paragraph, the search spiders will they still be included, but not above, the first effect. Keywords close degree is mainly used by more than two words, composed of words

Weight: +1

10. Keyword phrase
You can use components from multiple word keywords phrases such as "SEO services". Optimize the key word when you are very hot (referring to the many people in the optimisation of this) when this method is the best . You can find some close to the relevant keywords, and then mix them may be relatively new keywords phrase it to optimize the key word as the possible effect will be even better.

Weight: +1

11. Second Key words
Second Key words
Key words to do for the second optimisation is a good idea, however, because everyone in the optimization of the most popular keywords, then Page Setup for the more unfamiliar words on the cost of reduced competition.

Weight: +1

12. Keywords branch
Keywords branch
This is not a run on the English factor, because a subset of a word of English morphology and are similar to the original state. For example, your page has the words dog, then dog, dogs, doggy. Will be considered to be associated. But for other languages form a subset of keywords may be a far cry from the original state, such as Chinese, "Music, Rock and Roll Page" may be as a music site Keywords are important, but is completely different. Then you need to consider it relevant to Optimize Key words are best. (Examples may not be appropriate, we know what meaning can pyronaridine)

Weight: +1

13. Synonyms
Optimize keywords at the same time, preferably the synonyms of key words together to optimize the

Weight: +1

14. Error Keywords
Spelling mistakes are often what happens, if you are aware of this point, you may be popular keywords words may be misspelled words as their own. For example, (ie Christmas and Xmas), you can try to do for these Optimize, yes, this is indeed possible to bring you some traffic, but may be very bad impression to others, so you'd better not do this.





Weight: +0

15. Key Weakening
When you optimize a large number of words, when (in particular, are not related), will be impressed by the overall quality of key words which could lead to the role of the main keywords weakened.

Weights: -2

16. Garbage Keywords
If your keyword density is greater than 10%, will be considered as trash words, this may lead to punishment by the search engine.

Weight: -3


The article is mainly directed against the English site SEO, but I think that using these principles in any search engine help, and also can be used baidu. Because these principles are very basic principles, specific please everyone discretion.

Google official SEO Getting Started Guide 14

1, Google webmaster help group - if there are problems in our fling or feedback? Here let us know.

2, Google Webmaster Central blog - continuously updated by Google employees on how to improve your site's articles.

3, Google Webmaster Help Center - there are many issues of concern on the Web site in-depth documentation.

4, Google webmaster tools - Google with you to optimize the interaction between Web site.

5, Google webmaster guidelines - from Google relating to design, site content, technology and quality guidelines.

6, Google Analytis - found that users of resources, know what their visit and to improve the reference point.

7, Google Website Optimizer - in your test page in order to know what effective and what does not.

8, hire a SEO tips - If you do not have to fight alone, these tips can help you choose a SEO company.


If you consider hiring SEO, earlier one starts the better. You intend to re-designed Web site or launch a new Web site is the best time to hire. This way, you and your SEO can ensure that the entire design of the site to facilitate the work of search engines. However, good SEO can also help you improve the existing site.


While Search engine optimisation can provide customers with a valuable service, but there are also some unethical SEO extremely excessive use of marketing tools, and tried to secretly manipulate search engine results, to the detriment of the industry's reputation. If there is any way in violation of our guidelines, may lead to your site in Google in a negative adjustment of the display, or even your site from our index to delete.

Google official SEO Getting Started Guide 13

If you through Google webmaster tools or other services to improve your site's crawling and indexing, you may have your site's traffic is very curious. Such as the Google Analytics website analysis program have a high insight. You can use it to:

1, was informed that the user how to arrive at your site, their browser on the site acts
2, found that the contents of your site's most popular
3, measurement you optimize the impact of the site (such as whether to change the site's title and description tags can be very good to improve traffic from search engines?)

Senior users, those who integrate your server log file analysis of data that can be provided more information, for example, the user is how to interact with your site content (for example, the search may be used to find your site additional words) .

Finally, Google also provides a Web site called Google optimizer tool allows you to carry out tests to discover what kind of page can be changed to produce the greatest conversion rate visit. And Google Analytics and Google webmaster tools joint use (you can view the video using Google Trifecta) is you start to improve your website is very powerful method.

*use all the tools mentioned above, get your search engine optimisation(seo) campaign to another level.

Google official SEO Getting Started Guide 12

Mainstream search engines, including Google for webmasters to provide a lot of free tools. Google webmaster tools to help webmasters better control Google with their interactive Web site and from Google to obtain some information on their Web site useful information. Use the webmaster tools and site will not help you get preferential treatment, in any case, it can help you identify the problem, you can make your site in the search results in better performance. Through these services webmaster will be able to:

1, see the Google robot in your site where a crawl errors
2, upload an XML Sitemap file
3, analysis and to generate robots.txt file
4, has been to remove the Google robots crawling the web site
5, the definition of priority domains
6, identify title and description tags on the issue of yuan
7, understanding arrived at by searching your favorite search site
8, on how the Google robot to crawl your site there is a snapshot
9, to remove you do not want to appear in Google search results in the web link
10, access to quality guidelines for notification and request a re-examination of site

Yahoo (Yahoo! Site Explorer) and Microsoft (Live Search Webmaster Tools) also offers free webmaster tools.

Google official SEO Getting Started Guide 11

When people search engines or through other means found your site and link to it, the chain link to your site will also gradually increase, Google will understand you want others to know that you site the results of that hard work. Effective promotion of new content on the site can better guide the same as those who are interested to discover them. Of course, you certainly found this guide on optimizing the key points involved, but if you use the transition but it may matter most certainly return, weakening the credibility of your site.

The promotion of actual combat experience site

1, for the new content and services to write blog - in your own Web site set up a blog can let you know that the user base what you add new things. Other concerns, or subscribe to your RSS seed site's webmaster is also very easy to maintain sustained attention.

2, do not forget line promotion - to spend more energy on-line under the promotion of your company or Web site is worthwhile. For example, if you have a commercial site to ensure that you put the address bar in your business cards, letterhead, posters and other places, you can also e-mail sent to your customers about your company's Web site of new content newsletter.

3, understand the social media sites - those based on user interaction and sharing of Web site can easily be of interest to a user group and relevant content to match. But you should avoid:
• trying to promote all the new content is very small; should choose who is large enough and interesting entries.
• If the content is being artificially extended to the front, you left your site bogged down further.

4, to add your company to Google's Local Business Center - If you operate a localization company, its information can be added to the Google Local Business Center to help you search on Google maps and more local users. Webmaster Help Center on the local commercial promotion for more information.

5, extended to those and your Web site related to the community - the opportunity is there and your site is similar to the theme of the site. Opening up and communication between these sites is most helpful. In your community can be a hot topic for your site's content to add or create a good community resources. Just want to avoid:
• to refuse information to the way around and you have related to the theme of the website links to the request issued.
• through the purchase of links from other sites to get a higher Pagerank.

Google official SEO Getting Started Guide 10

As a link "rel" attribute value to add "nofollow" can tell Google your site does not allow certain links to be tracked or share your credibility. Not the practice of tracking a link in the link anchor tag add rel = "nofollow".


When you link to a page, if you do not trust it or do not want to share your credibility when you can try the nofollow.

And under what circumstances nofollow is it useful? If you have a permit public comment on the blog, commenting on some of the links if you feel uncomfortable when the audit, then it is likely they will share your site's reputation has been. Blog comments area is the most prone to comment spam place. To stop the spam on the link will allow you from hard-earned reputation of being carved up these garbage sites. Many blog software packages are automatically added to comment on nofollow, but those who do not have integrated Web site that features can manually edit it. Of course this proposal to your site allows users to submit content to other regional apply, for example, this message, forums, me, reference list and so on. If you have already added a third-party verification of some of the links (for example, a comment is trusted you), there will be no need to add the nofollow; of course, if you point to the Google is considered the link garbage station is likely to affect your site their reputation. The Webmaster Help Center has more information about the tips to prevent comment spam, like the use of authentication codes and opening comments audit.

SEO Melbourne

Google official SEO Getting Started Guide 9

A robots.txt file search engine can tell you which parts of the site allows it to crawl. This document is not to be named Dan into "robots.txt", will have on your site's root directory.


Our website robots.txt file path.



All follow the rules of search engine reptiles (in accordance with the instructions as a wildcard *) should not enter and crawl / images / or any / search at the beginning of the url's content.

Perhaps you do not want to see some of your website pages crawled, as if they appear in search results to the user may not matter much. If you want to prevent search engines from crawling your web page, Google Web site management staff have a good use of robots.txt generator to help you create the document. In addition, if you want to sub-domain, some content will not be admitted to climb, you need to sub-domain directory and then create a new robots.txt file. You can also in our webmaster help center to get more information on the robots.txt.

There are also other, more convenient way to prevent your content appears in search results, for example in the robots meta tag add "NOINDEX", using htaccess to some directory encryption or use Google webmaster tools to remove some have been indexed content. Google engineer Matt Cutts a video to help in a rough introduction to rule out the principle of the various URL Notes

source by SEO MElbourne

Google official SEO Getting Started Guide 9

A robots.txt file search engine can tell you which parts of the site allows it to crawl. This document is not to be named Dan into "robots.txt", will have on your site's root directory.


Our website robots.txt file path.



All follow the rules of search engine reptiles (in accordance with the instructions as a wildcard *) should not enter and crawl / images / or any / search at the beginning of the url's content.

Perhaps you do not want to see some of your website pages crawled, as if they appear in search results to the user may not matter much. If you want to prevent search engines from crawling your web page, Google Web site management staff have a good use of robots.txt generator to help you create the document. In addition, if you want to sub-domain, some content will not be admitted to climb, you need to sub-domain directory and then create a new robots.txt file. You can also in our webmaster help center to get more information on the robots.txt.

There are also other, more convenient way to prevent your content appears in search results, for example in the robots meta tag add "NOINDEX", using htaccess to some directory encryption or use Google webmaster tools to remove some have been indexed content. Google engineer Matt Cutts a video to help in a rough introduction to rule out the principle of the various URL Notes

source by SEO MElbourne

Google official SEO Getting Started Guide 8

Picture as you web site is very intuitive parts, but you still can optimize them. All the pictures you can have a very direct file name and an "alt" attribute, which you can use to be made good.

If your picture for some reason can not be displayed, "alt" attribute allows you to add it as an alternative text.


In this picture we have the "alt" attribute gives a concise but accurate description.

Why does the use of the property? If your users to browse the site you are using does not support the picture of the equipment, or some other technology, such as screen readers, "alt" attribute at this time on useful, it can be for your picture may be some information.


For some reason we have this picture would not show up, but at least show the alternative text.


The use of "alt" attribute is another reason why you put pictures as links, pictures of the alternative text will be treated as a link anchor text processing. However, when a text link can do the same function, we do not recommend for your web site navigation links using too many pictures. Finally, you can try to optimize the image file name and an alternative text, making like Google Image Search This search service can more easily understand your picture.

Optimization of actual combat experience picture

1, for the image file name and substitute the text of the use of simple but very descriptive text - just like the other page optimization goals, the file name and alternative text in the short time scouring the best. Only need to avoid:
• Use as "image1.jpg", "pic.gif", "1.jpg" this kind of automatically generated file names. (Some containing thousands of images of the site may consider the use of such named.)
• to write an extremely long file name.
• alternative text in a large number of put a bunch of keywords or directly copy and paste an entire sentence.

2, the picture as a link to add alternative text for them - if you decided to link a picture as an alternative text so that Google can easily understand what you would point to the page content. Try to imagine a similar text in your link anchor text of the scenarios will understand. However, the following circumstances you may need to avoid:
• alternative text to write too long, so to be regarded as garbage.
• for your entire site navigation performance using images.

3, for the picture of specialized division of a storage directory - to abandon those who cross the entire domain name directory or subdirectory to store the picture the way, consider making a single directory to store them (for example brandonsbaseballcards.com / images /). This is you picture the path of simplification.

4, which have been commonly used to support the file format - the majority of browsers support JEPG, GIF, PNG and BMP format images. Allows you to file extensions and the picture format match is very important.

SEO Melbourne

Google official SEO Getting Started Guide 8

Picture as you web site is very intuitive parts, but you still can optimize them. All the pictures you can have a very direct file name and an "alt" attribute, which you can use to be made good.

If your picture for some reason can not be displayed, "alt" attribute allows you to add it as an alternative text.


In this picture we have the "alt" attribute gives a concise but accurate description.

Why does the use of the property? If your users to browse the site you are using does not support the picture of the equipment, or some other technology, such as screen readers, "alt" attribute at this time on useful, it can be for your picture may be some information.


For some reason we have this picture would not show up, but at least show the alternative text.


The use of "alt" attribute is another reason why you put pictures as links, pictures of the alternative text will be treated as a link anchor text processing. However, when a text link can do the same function, we do not recommend for your web site navigation links using too many pictures. Finally, you can try to optimize the image file name and an alternative text, making like Google Image Search This search service can more easily understand your picture.

Optimization of actual combat experience picture

1, for the image file name and substitute the text of the use of simple but very descriptive text - just like the other page optimization goals, the file name and alternative text in the short time scouring the best. Only need to avoid:
• Use as "image1.jpg", "pic.gif", "1.jpg" this kind of automatically generated file names. (Some containing thousands of images of the site may consider the use of such named.)
• to write an extremely long file name.
• alternative text in a large number of put a bunch of keywords or directly copy and paste an entire sentence.

2, the picture as a link to add alternative text for them - if you decided to link a picture as an alternative text so that Google can easily understand what you would point to the page content. Try to imagine a similar text in your link anchor text of the scenarios will understand. However, the following circumstances you may need to avoid:
• alternative text to write too long, so to be regarded as garbage.
• for your entire site navigation performance using images.

3, for the picture of specialized division of a storage directory - to abandon those who cross the entire domain name directory or subdirectory to store the picture the way, consider making a single directory to store them (for example brandonsbaseballcards.com / images /). This is you picture the path of simplification.

4, which have been commonly used to support the file format - the majority of browsers support JEPG, GIF, PNG and BMP format images. Allows you to file extensions and the picture format match is very important.

SEO Melbourne

Google official SEO Getting Started Guide 7

Heading tags for users can be a good show the contents of the structure of a page. (Do not be the HEAD with HTML tags or HTTP head confusion. This article will also be translated in English only Heading, in order to avoid all misunderstanding, Translator's Note.) They are the size of six different characters Heading Tags, from the H1 to H6, text from a small change, while also reducing weight.



On a web page contains a new article, we will be able to name the site on H1 tab, and the theme of the article, the name is on the H2 tab.


Heading label because the usefulness of the most typical is that it gives a page, some text has become larger than the number of plain text, users can intuitively aware of some of these elements is more important, is also very easy to understand in these Heading the content of the text below the nature and types. Heading a number of different sizes is aimed at the content for you to create a sense of structure at different levels so that users can more easily browse the contents of your documents.

Heading Tags Optimization of actual combat experience

1, try to imagine what you are writing an outline - for some specific content to add labels like Heading for a great page written outline some of the main points or sub-point of view that need to add some of the ideas, the Heading label use is very suitable way. Just want to avoid:
• Heading tags placed in some of the definition of content and structure of the text without any help.
• When using and (similar Heading tags, but the main text for the general's something in the CSS style of the text can be bold, Translator's Note.) Better when they indulge in the use of Heading tags.
• arbitrarily placed labels of different sizes Heading to the neglect of the content of logic.

2, it is necessary to moderate the use of Heading tags - in a meaningful way only when the use of Heading tags. If a page there are too many Heading tags, the customer a whole it is very difficult to grasp its contents, making it difficult to distinguish between where the beginning, Where is the end. So to avoid:
• Heading across the entire page.
• the page, all the text on the Heading tab.
• In order to text style (size, thickness) Heading to use labels, but did not realize the nature of Heading tags to show the contents of the structure.
Tags - google, seo, search engine optimization, seo tutorials, seo guide, google optimization

Google official SEO Getting Started Guide 6

Anchor text (link text) is a click on the text, users can click on it once was taken to another Web site, which was placed in the anchor tag years.


The anchor text of accurate description of an article page of our content.


This text to tell Google you want to link the content of the page. In your links on the page may be link stations (point to other pages of your site) may also be external links (point to the content of other sites). In any case, the anchor text of the use of better, easier navigation users, Google knife easier to understand you will point to the page content.

Link text on the actual combat experience


1, choose descriptive words - your choice for the link anchor text should provide at least those who point to the basic information page. Only need to avoid:
• write a number of very common anchor text, for example, "page", "article" or "click here."
• do not use some of the theme tune or with the absence of any link point to the page text.
• use of a large number of direct links as anchor text. (Although such use is lawful, for example, or to reference in order to promote a new web site)

2, anchor text to try to be brief - often using some word or phrase to achieve short but descriptive anchor text. Just want to avoid:
Anchor text is too long to write, for example, with a long sentence or even a paragraph.

3, regulate your links so that they can be very easy to identify - to let users easily put anchor text and plain text to distinguish. If users ignore those links or just accidental clicks to them, not much has become meaningless. Despite this, you may still have to pay attention to avoid:
• using CSS style or text to let you link looks the same as ordinary text.

4, for the stations must also consider the use of anchor text links - you may often only consider those links to external Web sites, but in those links in the station's anchor text can take the time to help users more convenient and Google to navigate your site. Similarly the need to avoid:
• devoted to the search engine in the anchor text of a pile of words or use a long word.
• the creation of some of those who visit your Web site that helps users do not have the link.

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