Google official SEO Getting Started Guide 5

Brighten the creation of people and valuable than the content of this guide discussed the factors that affect it easier for your site. After the user to see the Web site know that you provide the content quality is pretty good, so they prefer to guide other users to your Web site up. For example, through the blog articles, social media services, e-mail, forums or other means. Word of mouth can be both users and the Google Web site where you build credibility, and if there is no high-quality content that is very difficult to achieve.



Find that you have a Blogger site some very good content, for example, the baseball card web site, most likely in his blog mentioned.

In any case, you can create the content of any imaginable theme, but there are some very practical experience worthy of recommendation


Web site content optimization experience

1, writing easy-to-read text - users are often very good like that very easy-to-read content, but may have to pay attention to the points below:
• write some containing a large number of spelling or grammar errors sloppy article.
• directly to the text inserted into the picture in order to when the page text. (So users can not copy and paste, and search engines would not be able to identify the picture in the text.) (Because Google is attached great importance to the original, you can dispel the article was stolen concerns, Translator's Note.)

2, as far as possible in an orderly manner around the theme of you - in an orderly manner to organize your content is often very helpful, and it allows users to Where is the beginning of the end of Where is there is a very intuitive judgments. Put your content into a piece and can help users quickly find what they want. But you may need to avoid the following questions:
• the large number of different themes thrown on a piece of text pages and not even sub-paragraph, there is no subtitle, there is no stratification layout.

3, use of language - try to think about the user to check if your site as part of the contents of the words he would use. Experts on a certain topic is the people, they use words and those novice than the difference is significant. For example, a veteran baseball fan is likely to direct the search of the National League Championship Series abbreviated name [nlcs], and those before entry baseball fan will be used as [baseball playoffs] is more common query. Forecast that the search behavior of these different, and then when you weigh when writing these words at all times (can use some very good phrase mixed) will be able to generate some very positive results. Google AdWords provides a convenient tool for the keywords can help you find some new words changing one can also provide some close to the search keywords Keywords. Similarly, Google webmaster tools also provide you with a popular search queries to those listed in the search results of your site's content appear most frequently and for your site click on the key word effective.

4, to create some fresh and unique content - new content can not only ensure that your existing user base of the return visit, at the same time will create more new visitors. At this point in particular, need to be taken to avoid:
• a large number of repeated (or even copy) the contents of the users will not give you much good.
• in your site, there are a large number of duplicate or near duplicate version. (See here for more information on the duplicate content)

5, others did not provide the content or services - to try to create a number of other sites can not provide fresh and useful service. You can write an original research report, to break some news stories already in existence or balance your user groups only. Other sites may do these things is the lack of resources or capacity.

6, to give priority to your users with the content, rather than search engines - in ensuring the search engines for your site at the same time generate a positive outcome, should be based on the needs of users to design your site. Just want to avoid:
• Insert a large number of search engine the words without any meaning, it will only users disgusted.
• frequent as "frequent misspellings used to reach this page" This text is nothing to the user benefits.
• some text for the search engine to view, the user is hidden.

Google official SEO Getting Started Guide 4

A web site navigation will help users more quickly find the content they want. It also can help search engines understand the head of the site content weight division. Although the Google search results pages in a list, but Google is also more you want such a large site in the role of the various pages of a more intuitive expression.

Almost all sites will have a home page or root, they are often the user access to the starting point of your site's content, but also the most frequently visited. Unless your site is only a very simple page, otherwise Hello your visitors are from a basic page (that is, your home page) that contains more specific subset of the content of the page in the process. When you have enough focus on the theme of a particular page, you can have a relationship between these related pages describe more clearly the page do? (For example: Root page - a list of related topics - a specific topic) Do you have hundreds of products through a number of categories and subcategories to classify it?






Our baseball cards on a small site directory structure


A site map (for example YESKY site map) can easily show your site's structure, it is often a hierarchical list of your website page. Users If you can not find you site some pages, you can visit the Web site of the map to take a chance. While this site map aimed at users, but search engines will visit your site map on your web site to obtain a broader scope crawl.

You can also Google webmaster tools to submit a Google Sitemap XML format (for example, SEO blog site map) file, to allow Google to more easily find your site's content. Site Map document with a (but not guarantee) to tell Google what URLs you preferred format (for example: Do you prefer http://brandonsbaseballcards.com/ or http://www.brandonsbaseballcards.com/; in Find out more preferred domain information). Google also provides an open source site map to help you generate a script for the site easier to create site map file. If you want to learn more about the site map, then the information can go to the webmaster help center to obtain more useful guide.

Actual combat experience to optimize site navigation

1, to allow more natural navigation and has a level of flu - makes it easier for customers to visit you through the basic content of websites that they want and more specific content. Add a navigation page to let your site's internal link structure more intuitive and efficient. But the need to avoid:
• the creation of extremely complex navigation links page, for example, create a point above all other page.
• In repeated cross-link your content has not go overboard. (So to click 20 times to reach a little deeper page)

2, to make full use of plain text to create a navigation - as far as possible through the plain text link to the achievement of your page and navigation between pages, so there is a benefit that search engines can more easily understand your site and efforts to achieve efficient check. Many users also preferred other navigation, especially some of the equipment does not support Flash and Javascript when. Or would like to remind you to avoid:
• navigation is based on the drop-down menu, pictures or animations. (Most but not all search engines can identify a site such as navigation, but if a user can, through an ordinary text-based link to visit the Web site page, then all the pages, which can improve your site's ease of use; you can Google is here to see how to identify non-text files.)

3, the use of bread crumbs navigation - "crumbs" is the top of the page or at the bottom of a row of internal links, which allows visitors to quickly return to the root before the first page or pages. Many "crumbs" will be first implemented in the far left, there is a basic page (often is the root page), and then will be listed on the right part of more specific.



In our example of a deeper site pages link crumbs.


4, in your site to place an HTML-formatted pages and site map site map XML format documents - on your Web site to place a link to all or most important page of the summary page site map is useful . If you want to ensure that search engines find pages on your site, you can create a site map XML format. Only to be taken to avoid the following questions:
• THML format your site listed on the map is more expired or has been broken link dead.
• HTML format in your site map is simply a list of all the pages are not a better organization (for example, through a certain theme) they.

5, think carefully if you remove your website URL as part of what will happen - some users may be very strange way to view your page, you need to have expected this. For example for example, a user, he is likely to ignore you on the page to add navigation links crumbs, but artificially URL's part of last year with a view to access to more general content. He or she may be was on a visit http://www.brandonsbaseballcards.com/news/2008/upcoming-baseball-card-shows.htm, and then in the browser address bar enter http://www.brandonsbaseballcards.com/news/ 2008 /, he thought this could be your website published in 2008 all the articles. Your site is in such circumstances can display the content (the content published in 2008) do? Or be able to provide users with a 404 ( "page can not be accessed" error) tips. Or to just the user to enter the wrong URL automatically Jump to http://www.brandonsbaseballcards.com/news/?

6, be helpful to have a 404 page - users often through a number of broken links or enter the wrong URL into your site does not exist in a number of pages. If at this time with a personalized page 404 in a friendly manner can be used to guide the user back to the page, which can greatly improve the user experience. 404 pages you can have a point to the root page of links, can also provide you links to some very popular web site or relevant content. As it stands, Google still provides a 404 tool (which is near Google released new features, Translator's Note) can be through a number of useful functions to your 404 page automatically matched automatically popular. You can also Google webmaster tools to find those who caused a 404 error sources. In this regard you may still have to avoid this question:
• 404 page allows you to be a search engine index. (When there are non-existent page request received by the visit to ensure that your server configuration 404HTTP a status code.)
• only provide some as "not found", "404" This kind of information, or even simply do not have 404 pages.
• 404 pages for your Web site design and other elements of the relationship between the content of nothing.

search engine optimisation or SEO

Google official SEO Getting Started Guide 3

To create a descriptive document classification and file name can not only make your site more convenient management, can also guide the search engine to your site content to achieve better access to climb. "Friendly" URLs can also facilitate those who want to link to your page. Visitors are also those who may have an extremely long and did not contain any identifiable URLs moved by the mysterious word of fear. We have a baseball card web page URL, it makes it easy for users to feel sick. URLs like this not only allows users to move confused, not too friendly. Users it is difficult to easily migrate from the memory of such a link to read them out, not to mention in his own Web site for your page to create a reverse links. Similarly, some users believe that the URLs in large part is unnecessary, especially those who does not recognize URLs containing a large number of parameters. They may give up out of these "useless" part, thereby breaking the link. Some users to link to your Web page is likely to simply use the link URL as the anchor text. In that case, if your URL and your web page contains the relevant text, will give the user or search engine to provide more information; However, if your URL in all parameters of some figures, or strange, then, obviously not the user and search engine there will be a very good experience. Highlight the text above will be sent to the user or search engine they would be expected to visit the link may contain content. Finally, it is necessary to know the URL of a document as part of the search results displayed on Google and on the outcome of the title and content of the following fragment. Results like the title and content, like clips, URL's words, if a user's search query matches also will be highlighted in bold out. Home on our site appear in the results and see the bar, URL, and the query words that match the word highlighted. The following is another example, a page containing the contents of "rarest baseball cards" (a rare baseball card) of the relevant content. This naming of the URL certainly compared to "www.brandonsbaseballcards.com/article/102125/" This figure is more prone to type URL in the search user's perspective. A deeper pages appear in the results, but it's URL to reflect the type of its contents. Although Google is very good at climbing URL access a wide range of results, even when they are very complicated, but take the time to simplify your URLs, which users and search engines are great benefit. Some webmasters like to dynamic page URLs into static weight, which Google is very good, but we need to be reminded that this method is very advanced methods of operation, but the problem once it is likely lead to Google on your site climb from the problem. For more information about URL structural problems, we recommend Webmaster Help Center of this page. URL structural optimization of actual combat experience 1, in the URLs to use the word - to use in URLs and your site content and structure of the relevant words of the user's visit is very friendly. Visitors can easily remember that they prefer to link to your site. But the need to avoid: • the use of irrelevant parameters and ID value to form the lengthy URLs. • the use of auto-generated such as "page1.html" such are named. • the use of too many words, such as "baseball-cards-baseball-cards-baseball-cards.htm". 2, create a simple directory structure - the use of directory structure not only can easily manage your site's content can also tell users when they visit your site location. Proposals to make full use of the directory structure to make the URL contained in the type of implied. However, it also must avoid: • Use a large number of nested subdirectories, such as "... / dir1/dir2/dir3/dir4/dir5/dir6/page.html". • use and web content has nothing to do with the directory name. 3, for your unique version of a document matching the URL - can be avoided through a version of the user URL to access your web pages, in fact, other versions of the URL can also visit this web page (a page is simply there are two or more different Web site can access it, Translator's Note) URLs that would spread between the credibility of the degree of content. Therefore, in building a website structure or internal links, you should take note of these problems. If you did find that people can visit different URLs is the same content, set up a 301 redirect to the non-preferred URLs turned up to lead URL is a very good solution. In this step you may still have to avoid: • sub-domain name and root directory (for example: "domain.com / page.htm" and "sub.domain.com / page.htm") in the website visit is the same content. • in your internal link structure contains a mix of "www." Version and the URLs do not contain "www." Versions of URLs (for Google in terms of you can in Google's webmaster tools installed only to Google in the search results Lane showed a version of Translator's Note). • URLs in your use of some strange capital letters. (Many users prefer to lowercase URLs, as if they are easier to remember your web site) search engine optimisation

Google official SEO Getting Started Guide 2

One page description describes the label can give Google and other search engines involved in the content of this page summary section. Page title may be a few words or a phrase, but the description tag on the page may be a sentence or paragraph of a short. Google webmaster tools provide a convenient and the content analysis section (in fact on Google webmaster tools - Control Panel - Fault Diagnosis - content analysis inside, Translator's Note), which can tell you what label short description or longer and even too much duplication. (It can also display Search). If your site has thousands or even tens of thousands of pages, description meta tags manually add it is not feasible. If this happens, you can try under the automatically generated Web content description meta tag content. But still have to avoid:
• All of the page or pages are a lot of share the same description meta tag content

seo melbourne

Google official SEO Getting Started Guide 1

A title tag to tell the user and search engine the theme of a particular page is. TITLE labels should be placed in the HTML document HEAD tab. More perfect is that you can for your site each page title to create a unique name.



Our baseball card web site home page headline on the list my company name and the three main areas of concern.


If your document appear in the search results page, your title tag's content will also appear in the results of the first line (if you are not familiar with the structure of Google search results, you can view the Google engineer Matt Cutts produced "the structure of video search results , or this Google search results page icon. ") If the page appears in the user's query results, title in the text will appear in bold. This helps you to help users identify whether this page is that they are looking for.

Titile your home page Web site or you can list the names of the companies, but also can contain other information such as your company's physical address, your area of concern or to provide services.





Our Home appears in the results, the results of the first line in the title shows the title page of our site content. (Note that some of them bold and user queries the link between words)



If the user clicks on the results and visit this web page, the page title can appear in the top of your browser window.


For a deeper level of the page naming you need a more accurate description of this special page shows the contents of attention and, of course, you can also sub-title page contains your Web site or company's name.



A deeper level, the page (it's title on the contents of this website is unique) in the search results display of information.


Web page title tags good practical experience

• accurately describe the content of the page - Select a Web content efficiently accommodate the theme. But should be avoided:
• Select a Web content has nothing to do with the label
• Select as "Untitled" or "New Page 1" so the default title.

• Create a page for each unique title tags - each page should have a unique title, in order to allow it and other Google pages to distinguish. Similarly the need to avoid:
• Web site for you all the pages or pages with a lot of the same title tag.

• Use concise but descriptive nature of the title - title can be a short, full of information. If the title is too long, Google will be in the search results display only part of title. The need to avoid:
• Using too long while users have little to help the title

SEO melbourne

Google official Search engine optimisation Getting Started Guide

Google webmaster blog official issued a "search engine optimisation SEO Guide" in order to articulate and explain examples of search engine optimization SEO specific steps, the SEO Getting Started Guide for the site administrator has a strong guidance and reference . Google official SEO Guide is published PDF form, click the Download!

Lei reverie months have been recorded blog Google announced SEO Guide translated into Chinese, the quality of translation is highly recommended that you concerned about the SEO students to read the next.

"Google search engine optimization SEO official Getting Started Guide" directory
Quote

1, and as precise as possible to create a unique page title
2, make full use of "description" element label
3, to improve the structure of your website URLS
4, make your site easier navigation
5, to provide quality content and services
6, written anchor text
7, the proper use of the title heading tags
8, picture optimization
9, the effective use of robots.txt
10, add the nofollow attribute to link the benefits of
11, appropriate way to promote your site
12, the use of free webmaster tools
13, take full advantage of Web site analysis tools
14, on the administrator useful resources


The first: to create a unique and as precise as possible of the page title

Welcome to Google's search engine optimization SEO wizard. This document was originally only for Google internal team, but we think perhaps it is just those who contact search engine optimization (SEO) and hope to make their sites and search engine users have been very good both on the interactive Web site administrator they help, then release it out. Although this manual does not tell you any information about how to automatically placed in your site Google query first secret location, but given the proper follow the optimal program will allow a better search engine crawling and indexing your site's content .

Search engine search is often refers to certain parts of the site you make appropriate refinements. In terms of individual visit these changes may appear to be increasing; however, and when combined with other optimization, whether visitors to your site or search engine results on the performance of the impact of these changes are obvious. Perhaps you already very familiar with the following is a list of some helpful tips, because they almost all elements of the composition of the page, but you may not be used on most of them.


Click in the new browser window this picture
http://www.bloghuman.com/attachment.php?fid=32

Search engine optimization is only valid only for organic search, and will not interfere with Google Adwords paid sponsor such results.

Although this manual contains guidelines for the "search engine" The words, but we still hope that you all the optimization should be based on your own initial plans and priorities to consider your Web site users browsing experience. They are the ones through the search engine to find your work, your site's main audience. Too focused on organic search results on the ranking does not convey to the user the best results. The role of search engine optimization is when your page appears in the results when your site the most eye-catching display in the user before the content and become the focus of their eyes.

For example will perhaps help us to note, so we will be in accordance with the following instructions to create a virtual site. Each theme in as much detail as possible we will put forward ideas and involve a number of practical experience. Here are some to be used on our website background information:
Quote
Site / Company Name: Brandon's Baseball Cards
Domain Name: brandonsbaseballcards.com
Areas of: Online-only baseball card sales, price guides, articles, and news content
Site Size: small, up to 250 pages


Perhaps your site than mentioned above, this person also small or greater, providing a greater variety of content, but will discuss the optimization of the following themes will be applied to almost all the different sizes of different types of sites.

We hope that these guidelines can be better for you to improve the site to provide some fresh ideas, of course, we also hope that in the Google webmaster help group heard your question, feedback and some success stories.

Wordpress for beginners

Wordpress is a blog or cms? That it is up to you how to use it. In short, it's a good idea of product design, expansion of the same great, Wordpress abroad have been widely used in the bsp, blog, and even some people will wordpress into CMS. Wordpress open source is now a lot of designers around the world continue to transform and improve it.

Wordpress is ideal for SEO, such as: the standardization of code, well-optimized tags can be customized data extraction rule, custom URL, and so on, I remember when I started Wordpress2.3 version of the integrated functions of the google ping, as long as there is a new blog article Automatic ping to google, google bot will soon be crawling to the new page includes the completion of the work. In addition, you can block the display of the content of the definition of location, to display the content of the rules, and so on, or even change the way the layout of the page. Can be custom-strong. The product platform is critical SEO is concerned, wordpress is a good choice.

Jai has a new e-book: "WordPress SEO For Beginners", introduced wordpress the SEO methods, so that everyone can be a more comprehensive understanding of the products wordpress optimization approach, we recommend reading this.

posted by SEO Melbourne

Structure of Website - the impact of search engine ranking

Putting aside the position to lay down their Web site, the current major search engines-YAHOO, GOOGLE, MSN, as well as other foreign search engines, the new web site code to give a certain amount of weight, or bias.

Overview of a number of popular keywords, in any search engine is located in a good position within TOP10, most of the structure on its Web site has adopted a new page coding technology, SEO, of course, which at the same time infiltration. In fact, it is easy to understand, the same content, even the appearance of the same, old-fashioned code of the page than the XHTML code, just from the size of the gap between have and, of course, this is not the size of the gap caused by a number one ranking, based on the first site The content itself, followed by the selection and planning structure, is the last site optimization, SEO, the total estimated impact. F

rom the search engine, hundreds of millions of pages of a growing number of sites, to single-GOOGLE, the 2005 statistics showed that on a daily basis GOOGLE need to be addressed hundreds of millions of pages of information now? Every day to deal with the almost geometric data growing exponentially. What is the search engine's own data, effectively set out the fundamental position can refer to? The unit time data processing, data flow through the analyzer.

Compare:
Old-fashioned code of 100 sites, 10W pages, the processing time is 10 minutes (for example), to replace all the XHTML code, adopted in the form of DIV + CSS to replace the old-TABLE described html4 code, data will be extremely reduced to 1 / 10, or even less - depending on the performance of the need for content, Web site designers have their own qualities.

A new generation of web knowledge of SEO Planner is a basic Web site design and technology professionals from the Web site itself, structural optimization, optimizing the structure at the same time in which to infiltrate seo technology, and without a real Web site owners want to strap and the title Conflict.

Design and SEO unity and harmony to create a good web site ranking, Web site ranking improved, businesses will soon benefit from the natural rankings